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Emotionally Attached (EA®) Audiences Are
2½
Times More Likely to Pay Attention to Ads for the Brand-
-
43%
More Likely to Chat or Use Social Media to Talk About the Brand-
-
47%
More Likely to Purchase That Brand-
--
-
Developed and Patented an Approach and Algorithm that Quantifies Consumer Emotional Attachment (EA®) to Brands, Media and Content.
The Wharton Future of Advertising Program
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