Emotionally Attached (EA®) Audiences Are

2½

Times More Likely to Pay Attention to Ads for the Brand-
-

43%

More Likely to Chat or Use Social Media to Talk About the Brand-
-

47%

More Likely to Purchase That Brand-
--
-

Developed and Patented an Approach and Algorithm that Quantifies Consumer Emotional Attachment (EA®) to Brands, Media and Content.

Learn More About Emotional Attachment »

coke
best-buy
bmw
pepsi
clorox
oreo

The Wharton Future of Advertising Program