EA® is highly predictive because it is based on a
widely-respected psychological body of thinking related to
Attachment Theory and the Bonding Process.


(J. Bowlby: Strange Situation Research — 1937-Present)

This body of work has more than 70 years of conclusive academic empirical data predicting behavior patterns based on secure and insecure relationships.

Emotional Attachment to both brands and media properties is measured on an 11-point scale (0-10). The more "attached" someone is to a brand, media property, content the more likely they will buy the brand and/or be engaged with the content.

Over 10 years of testing in online surveys has proven