About Emotional Attachment
How it Works
About The Company
TRUTH BE TOLD
Attachment to Brands, Media and Content
have a Strong Emotional Component, yet...
Most Research Focuses on “Left Brain” Inquiry and
Measures of Past Behavior, Even Real-Time is Historical
Emotional Connections and Engagement are often
“Right Brain” Driven
Typically we Employ “Left-Brain” Measures...
Expecting “Right-Brain” Answers
SOMETHING IS MISSING
An Online Operational Approach/Process for
Quantifying Consumer Emotional Attachment to Brands,
Media and Content Validated by ROI and Engagement
THE MISSING PIECE
Thinking Right Owns Patent #US 8,521,590 B1 –
an Approach and Algorithm that Quantifies Consumer Emotional Attachment (EA®)
to Brands, Media and Content.
View Emotional Attachment Applications