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About Emotional Attachment | thinkingrightllc.com
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TRUTH BE TOLD

Attachment to Brands, Media and Content
have a Strong Emotional Component, yet...

Most Research Focuses on “Left Brain” Inquiry and
Measures of Past Behavior, Even Real-Time is Historical

Emotional Connections and Engagement are often
“Right Brain” Driven

Typically we Employ “Left-Brain” Measures...
Expecting “Right-Brain” Answers

SOMETHING IS MISSING

An Online Operational Approach/Process for
Quantifying Consumer Emotional Attachment to Brands,
Media and Content Validated by ROI and Engagement

THE MISSING PIECE

Thinking Right Owns Patent #US 8,521,590 B1 –
an Approach and Algorithm that Quantifies Consumer Emotional Attachment (EA®)
to Brands, Media and Content.

View Emotional Attachment Applications

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