Attachment to Brands, Media and Content have a Strong Emotional Component, yet...
Most Research Focuses on “Left Brain” Inquiry and Measures of Past Behavior, Even Real-Time is Historical
Emotional Connections and Engagement are often “Right Brain” Driven
Typically we Employ “Left-Brain” Measures... Expecting “Right-Brain” Answers
SOMETHING IS MISSING
An Online Operational Approach/Process for Quantifying Consumer Emotional Attachment to Brands, Media and Content Validated by ROI and Engagement
THE MISSING PIECE
Thinking Right Owns Patent #US 8,521,590 B1 – an Approach and Algorithm that Quantifies Consumer Emotional Attachment (EA®) to Brands, Media and Content.
